Plaza Artists’ Materials Website Redesign

March 29, 2025

For this UI/UX studio project, I reimagined the Plaza Artist Materials website to create a more intuitive and visually engaging shopping experience for artists. The redesign focused on simplifying navigation, improving product discovery through curated categories, and establishing a cohesive visual hierarchy that reflects the brand’s creative spirit. By refining layout grids, optimizing accessibility, and introducing personalized recommendation features, the new design aims to make art supplies feel as inspiring as the process of creating itself.

Project Type

Academic

Typologies

Responsive Design, UI/UX

Status

Conceptual

Software

Adobe Illustrator, Adobe Photoshop, Figma

The project includes 7 pages redesigned for the Plaza Artists’ Materials website: Home, Product Single, Product Listing Page, Cart, Checkout, & Order Confirmation. They are responsive and use a consistent global ‘Typographic system,’ and ‘Color Palette.’ The cart behavior is determined using global conditionals. For a directed experience, see the prototype.

View the full project and prototype in Figma. Please use the left sidebar to navigate between different pages.

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