Plaza Artists’ Materials Website Redesign

For this UI/UX studio project, I reimagined the Plaza Artist Materials website to create a more intuitive and visually engaging shopping experience for artists. The redesign focused on simplifying navigation, improving product discovery through curated categories, and establishing a cohesive visual hierarchy that reflects the brand’s creative spirit. By refining layout grids, optimizing accessibility, and introducing personalized recommendation features, the new design aims to make art supplies feel as inspiring as the process of creating itself.